Attracting customers without spending a penny on ads

Do you want to attract more customers to your shop, business, or office but don't have a budget for advertising? Don't worry; in marketing, it's not all about ad spend. You can bet on organic SEO through your customer reviews, and the icing on the cake is that you absolutely don't need to be an expert!

Google is a gold mine

First, let's start with an obvious fact: having a presence on Google is completely free. The primary search channel for your business is open to everyone, and there is absolutely no entry fee. However, you still need to know how to tame the machine.

It all starts with a simple idea: a curious person (let's call them a potential customer or prospect) types words, expressions, or phrases into the world's most powerful search engine. They are looking for a product or service. Google displays a set of results based on its own rules, which remain unfathomable to this day. At the very least, we know that the answer to the query must be relevant.

The goal of the game is to direct this qualified traffic to your website or your Business Profile (formerly Google My Business). And that is precisely the catch: 90% of internet users only scroll through the first page of results! And nearly 50% are content with checking the top 3 results. In other words, the competition is fierce to appear on that first page and in the top 3.

Your customers are your ambassadors

But nothing is set in stone with Google. And there is no need to spend months on "inbound marketing" to hope to sit at the top. Basically, you don't need to write a blog post every day, place a keyword in the corners of your site daily, or juggle indexing, tagging, and other technical terms all day long... That's for the big fish.

If you want to optimize your ranking and climb the search results, you just need to be smart! Since you don't have a budget to attract customers, you are going to strike a chord with the prospect: trust. And you can do this through social proof, i.e., the reviews of your current customers. They are the ones who will promote your products or services! The sincerity of the words used and the emotions felt, the feedback, the sharing of photos, and the rating given will induce a sense of mimicry in others. Don't forget that consumers rely on popularity before making a decision.

Your goal is simple: collect authentic reviews with high added value. But how do you do it? Generally speaking, a satisfied customer might drop a kind word when they reach the checkout, while a dissatisfied customer rushes to find your Google page to vent their anger. Human nature is just like that: we prefer to badmouth people. However, a bad score on Google does not mean that your product or service is bad. It’s just mathematical: dissatisfied customers are more inclined to leave a review than satisfied ones.

It is therefore up to you to take the lead and reverse the trend by asking them to kindly write a quick note right now and give you 5 stars on Google! They are handing you their bank card to pay; well, hand them a review card: the operation only takes a few seconds with NFC technology or a QR code. It's simple, contactless, fast, and relevant! And if they happen to grumble, you will give them the opportunity to vent with elegance, and you will have defused their complaint without them running off to shout it from the rooftops!

Customer reviews turn into sales arguments

That's not all. Customer reviews are powerful acquisition levers. You will be able to promote your business on your social networks, your blog, or even your newsletter precisely thanks to the wording of others! The loop is closed: a single gesture (handing out a Google review card) starts a virtuous circle: your customers' satisfaction increases your ranking on Google, which increases your reputation, which increases your visibility, which increases your turnover!

Criticism or praise, everything is good for improving your service or product offering. The goal is not to get fake or sanitized reviews. You are the first person who wants better local SEO. Because you know that almost all internet users use Google reviews to buy a product from a merchant, book a table at a restaurant, stay in a hotel, or hire a tradesperson. The more you offer an unforgettable moment, the more customer satisfaction opens up opportunities for growth.

The Google review card is your accomplice

Don't know how to go about collecting your customers' reviews? You are likely on your own, or in a small team, always in a rush. You have to ensure the best possible service, satisfy the customer, process an order, provide information... and time is short! Are you perhaps afraid of coming across an unpleasant, difficult-to-please, or nitpicky person? It doesn't matter, try your luck anyway! Yes, but how?

Nothing could be easier with Starify, the Google review card that has been a hit for months! The concept is extremely simple: the Starify card is a contactless card using NFC technology or a QR Code. It's fluid and fast: the customer scans the NFC tag or the QR Code with their phone to land on your Google profile and leaves a review in a few seconds! Small gesture, BIG impact: you hand out the Starify card and you collect as many reviews as you have customers! There is no subscription, no tricks, no hidden fees. A card for life.

An efficient process. You collect BOTH the money AND the review! A review that will be broadcast on the largest sales channel on the planet, Google. A huge opportunity that allows you to outperform your competitors. So, are you ready to reach for the stars?